Alejandro Vizio
Product & Brand Designer — San Francisco
Alejandro Vizio is a product and brand designer based in San Francisco who designs product and brand as one system — so a company's interface and its identity feel like a single thing.
Most designers do product or brand. Alejandro does both, and treats them as one: the interface, the UX, the design system, and the visual identity, shaped together from early concepts to polished systems used by real people.
He was a partner and later CEO at Aerolab (8+ years) and led design at Pachama (5+ years) — a forest-carbon company acquired by Carbon Direct in 2025. Climate and sustainability run through his work via Pachama and Earthscale.
Beyond that, he has worked on product and brand for Planta, Messa, Earthscale, Limai, Fudo, and Djooni. Outside design, he is also a DJ and music producer.
Selected work
- Aerolab
- Pachama
- Planta
- Messa
- Earthscale
- Limai
- Fudo
- Djooni
Frequently asked
- Who is Alejandro Vizio?
- Alejandro Vizio (alevizio) is a product and brand designer based in San Francisco. He is unusual in owning both sides of a company's design — the product (interface, UX, design systems) and the brand (identity, visual language) — and treating them as one system. He was a partner and later CEO at Aerolab and led design at Pachama, now Carbon Direct.
- What does Alejandro Vizio do?
- He designs product and brand as a single system, so a company's interface and identity feel like one thing — from early concepts to polished design systems used by real people. His work spans product design, interaction design, design systems, and brand identity, with a climate-tech through-line.
- What companies has Alejandro Vizio worked with?
- Aerolab (partner and later CEO, 8+ years) and Pachama (5+ years), a forest-carbon company acquired by Carbon Direct in 2025. On product and brand: Planta, Messa, Earthscale, Limai, Fudo, and Djooni.
- Where is Alejandro Vizio based?
- San Francisco, California, USA. He works with startups and technology companies, with a through-line in climate and sustainability via Pachama and Earthscale.
- Is Alejandro Vizio also a DJ?
- Yes. Outside of design, Alejandro is a DJ and music producer of electronic music — part of his wider creative life, separate from his professional design practice.
How I got here
The timeline at the foot of alevizio.com, in his own words.
born in Buenos Aires, Argentina.
moved to Madrid, Spain.
Argentina won the World Cup.
primary school at King's College in Madrid.
moved to the US, to Lake Forest, Illinois.
started junior high there.
back to Buenos Aires, to St George's College.
started djing at fiestas de 15.
finished high school.
started graphic design at ORT.
finished graphic design at ORT, then started visual communication design at UNR.
digital image design at Image Campus.
graphic designer at Arthur Newton Communications.
a year of web design at Image Campus.
ran adidas' Proyecto Potreros at Arthur Newton Communications: football pitches in 23 towns.
art direction at Underground.
Potreros won a silver FIP.
joined Aerolab, founded by Roberto Gonzalez and Agustin Linenberg, as art director and third partner.
creative director at Aerolab.
Lemon Wallet's marketing site.
MURAL's first branding, back when it was Mural.ly.
Breach, a browser in JavaScript, and AcáNoHayLuz, a map of power cuts.
Juani Ruiz Echazu joined Aerolab as the fourth partner.
Popcorn Time launched: movies streamed over BitTorrent, to more than 100 million people.
took Popcorn Time to Y Combinator on my first trip to San Francisco; didn't get in.
helped organize JSConf Argentina and did all its visuals.
GestureKit and its Indiegogo launch.
a new mobile banking app for Banco Galicia.
a new brand and apps for Streema's Simple Radio.
taught product design at Platzi, in Bogotá.
moved to San Francisco as Aerolab's US manager.
taught UX design at Digital House.
took Pampa Warro to Fuego Austral, for the first time.
became Aerolab's CEO.
Lullaby, a free treatment for tinnitus.
Singularity University's executive program in innovation.
joined EO, the Entrepreneurs' Organization.
my O-1B visa for individuals with extraordinary ability in the arts was approved.
my son Silvestre was born.
got my green card.
uploaded my first set to SoundCloud: Tropical Disco.
Aerolab made Forbes Argentina's 30 Promesas.
joined Pachama as a product designer.
design systems with Nielsen Norman Group.
gave “design systems para todos” at Friends of Figma Medellín.
took Joya, an art piece, to Burning Man.
Argentina won the World Cup again.
seed investor in ComplexChaos.
senior product designer at Pachama.
taught UX experts at Mercado Libre, with Edison.
Pachama was acquired by Carbon Direct; stayed on as senior product designer.
product & brand for Earthscale, Limai and Fudo.
Brad Frost's Atomic Design certification course.
became a US citizen.
founding designer at Bocho (Planta).
founding designer at Djooni.
the website for Messa, product & brand for Pausa.
globestudio — open-source dotted maps & 3d globes.
curb — know where to park in sf. in SFGate and The Dissent SF.
saboteurs — squad stealth for iphone, in beta.
Elsewhere
LinkedIn Dribbble GitHub X Instagram SoundCloud
Talks & mentions
- Friends of Figma Medellín — “Design systems para todos” (talk)
- Crunchbase — Alejandro Vizio
- The Org — Pachama product & design team